Trying to imagine what my typical customer/customer avatar would look like was easier than I thought. When I first identified my problem and conducted my interviews, I talked to both dog owners and non-dog owners in my neighborhood (both men and women). As I completed the assignments for this course, I realized that my prototypical customers are people between the ages of 30 to 60 years old who have at least one dog.
Based on this information, the prototypical customer for my product is a middle-aged woman who is also a dog owner.
Customer avatar- Meet Sophia!
Tell their story:
Sophia is 42 years old (but feels 30) and lives in Palm City, Florida. She graduated from the University of Florida and studied business administration, in which she graduated magna cum laude. Sophia married her high-school sweetheart, and together she and her husband have two twin girls who are now 10 years old. Before her daughters were born, Sophia previously worked as an office manager for a well-known law firm in her local town. While she was on maternity leave, she decided to quit and become a stay-at-home mother so she can be a dedicated parent. In addition to her parents and siblings, Sophia has a large extended family who visits her often. When Sophia isn’t doing housework or taking her daughters to soccer practice in her silver Chevrolet Tahoe, she enjoys reading, cooking, and gardening. She likes to read motivational books like “Girl, Wash Your Face” by Rachel Hollis and prides herself on being a republican. When her daughters are asleep, Sophia likes to catch up on her favorite TV shows, which are "Law and Order: SVU," "This Is Us," "Grey's Anatomy," and "The Bachelor." Sophia and her family have a black lab named Ace, and she walks him every morning. Sometimes, when she is about to walk Ace, she can become easily distracted when the phone rings or her daughters try to get her attention. As a result, Sophia forgets her pet waste bags at home. Sophia hopes that a receptacle will be installed so she can obtain a pet waste bag if she forgets one she can pick up after her dog and not leave any pet waste behind. Even though she has an auto-ship setting on her Chewy account for pet waste bags, she always feels bad when she still occasionally forgets to leave without them.
The only things I do not have in common with Sophia are my age and that I do not have any children. Besides these differences, I am very similar to her (especially in regards to living in the same town and owning a large dog). This is not a coincidence because when I completed this assignment, I tried to put myself in the shoes of a stay-at-home mother. Furthermore, I tried to imagine what hobbies and TV shows my prototypical customer would enjoy (i.e., Grey's Anatomy is my favorite show, but I decided to think outside the box into what other TV shows a stay-at-home mother enjoys.) Overall, I enjoyed this assignment because it allowed me to exercise my creative thinking in a new way.
Hi Adriana!
ReplyDeleteI loved the creativity and direction you went with this assignment. For me, I found it a bit difficult because anyone could be a customer for my product. I loved the backstory you gave. You clearly showed what you did and did not have in common. Great touch of including that she's a Gator Grad! As usual, a great job on this assignment!
Adriana,
ReplyDeleteGood job. I see that you have a very vivid imagination. I had a little trouble when trying to think of a book that my avatar would read, but looking at your selection, I seems that it would have been a good choice for me. I really like the little piece of information about being forgetful and easily distracted. This customer is a very believable person.
Hello Adriana,
ReplyDeleteYou did a great job on the customer avatar blog post. I really liked how gave such detail on the customer avatar profile, and it clearly shows exactly who is your ideal customer. Identifying and building the customer profile is one of the most difficult things for me to develop and you did a phenomenal job at creating it. I think this is a perfect customer profile that fits your product. Great post!
Hey Adriana,
ReplyDeleteI really enjoyed reading your blog post! When I sat down to think about my avatar, I also tried to put myself in the avatars shoes, and we had similarities non- coincidentally. Your specific details made the person feel so real. I had a hard time thinking of specific details for mine, but you did a really great job with this! I think that the avatar really fits your customer segment.
Hey Adriana,
ReplyDeleteAwesome post! you really did an outstanding job with this assignment and I can tell you enjoyed it as well. I specifically really enjoyed how you chose to tell the story of your prototypical customer, this really made things seem more real and like you have actually sold this before ! Great job.